Delivery Hero – Principal UX writer & global tone of voice lead
Delivery Hero is the world’s largest and most successful local delivery company. Operating across 70+ countries with lots of brands delivering all manner of things to people’s doors, it’s a vast global operation covering four continents.
Partnered with globally distributed design and product teams to shape customer (B2C) and vendor (B2B) user journeys, define content systems at scale, and write all copy and microcopy.
Created the global tone of voice and implementation toolkit, defining how products and teams communicate across UX, service and marketing.
A sharp focus on clarity, consistency and human-centred language in complex, high-volume transactional flows.
FY 2024: €48.8 BN GMV, €12.8 BN revenue, tens of millions of users.
Delivery Hero is about as big as it gets. Conceived in Sweden in 2008 and founded in Berlin in 2011, it has grown way beyond its initial mandate as a simple online food ordering service.
With so many different brands and operating countries, the global UX team faced a huge challenge creating a unified approach and interface that worked globally while meeting Delivery Hero’s brand and mission directives.
UX writing
UX content guidelines
Writing toolkit
